The story of " The Lucky Bunny centers on a legendary white rabbit named , who is said to be a guardian spirit of the Covert Japan
—a hidden, mystical realm existing parallel to modern Tokyo. In this world,
is not just any rabbit; she is a "Luck-Weaver" tasked with balancing the scales of fortune for those who unknowingly stumble into her domain. The Legend of the Hidden Gate
The tale begins in the neon-lit streets of Shinjuku, where an old, rusted vending machine serves as a secret portal to Covert Japan. Only those having a string of "impossible bad luck" can see the machine glowing with a soft, moonlit hue.
When a young artist named Kaito, who has lost everything, puts his last coin into the machine, he doesn't get a drink. Instead, he receives a small, jade-carved rabbit charm. As he touches it, the world shifts, and he finds himself in a forest of towering bamboo that glows like fiber-optic cables. Misa’s Task Here he meets
, a rabbit with fur as white as fallen snow and eyes like polished rubies. She wears a traditional red ribbon around her neck, symbolizing the ties of fate.
Misa explains that "luck" is not random; it is a form of energy that has been leaking out of the human world into the Covert realm. Because Kaito has had so much misfortune, he has become a "vessel" capable of carrying this energy back. The Trial of the Three Moons
To return home and restore his life, Misa leads Kaito through three trials: The Echo of Regret
: They must cross a bridge where every step sounds like a mistake from Kaito's past. Misa teaches him that luck only returns to those who stop looking backward. The Shadow Market the lucky bunny by covert japan and starring misa
: They navigate a bazaar where spirits trade "stolen moments of joy." Misa uses her agility to outsmart a greedy merchant, reclaiming Kaito’s lost spark of inspiration. The Great Loom
: In the heart of the forest, Misa begins to "thump" against the ground. Each beat of her paws weaves golden threads of luck into the jade charm Kaito carries. The Return
As the third moon rises, Misa taps Kaito’s forehead with a single paw. He wakes up back in Shinjuku, leaning against the old vending machine. The jade charm is gone, but in its place is a letter—a long-awaited job offer for the very dream he thought he had lost.
From that day on, whenever things go wrong for a kind soul in Tokyo, people say to look for a flash of white fur in the shadows. Misa, the Lucky Bunny
, is still out there, quietly weaving the threads of a better tomorrow. of the Shadow Market or perhaps explore more about the mechanics of the Covert Japan realm?
In the pulsating neon heart of Tokyo, where high fashion meets underground rebellion, Covert Japan presents its latest cinematic fever dream: The Lucky Bunny.
Starring the enigmatic Misa, this stylized noir follows a silent protagonist navigating the hyper-saturated streets of Shibuya. Dressed in the iconic "Lucky Bunny" tactical streetwear line, Misa embodies a modern-day urban legend—a shadow that brings either immense fortune or absolute chaos to those she encounters. The Aesthetic
Visual Style: A sharp blend of grainy 16mm film and futuristic cyberpunk glitch art. The story of " The Lucky Bunny centers
The Wardrobe: Features the signature "Lucky Bunny" oversized hoodies and industrial accessories that have become the hallmark of Covert Japan’s disruptive style.
Setting: From the claustrophobic alleyways of Golden Gai to the rain-slicked rooftops overlooking the city, every frame feels like a moving editorial. Misa’s Performance
Misa delivers a captivating, wordless performance, relying on a piercing gaze and fluid movement. She isn't just a character; she is the physical manifestation of the "Lucky Bunny"—a symbol of resilience and unpredictability in an increasingly digital world.
Whether she is a guardian angel for the city’s outcasts or a phantom in the machine, one thing is certain: in the world of Covert Japan, luck is something you wear, and Misa wears it better than anyone.
Discover more about the cultural significance of iconic rabbit characters in Japan, which often inspire the aesthetic of projects like The Lucky Bunny: MIFFY Explained — The Ultimate Guide! YouTube• Mar 21, 2025
A controversial piece, this long-sleeve mesh top is printed with astrological charts and the phrase "Gacha Gacha No Me" (Eyes of the Gacha). It is designed to be worn as a layering piece under the hoodie.
If you managed to secure a piece from this drop, do not wear it like normal streetwear. Misa's styling guide for the collection (shared via a private Discord AMA) emphasizes three rules:
While the clothing is stunning, the gravitational pull of this collection is undeniably Misa. In the world of Japanese alternative modeling and gravure, Misa (stylized in all caps for the campaign) has been a rising tide. However, "The Lucky Bunny" marks her first major collaboration with an international streetwear label. Starring Misa: The promotional video (shot on a
But who is Misa?
Known to her 1.2 million followers on X (formerly Twitter) and Instagram as Misa_66, she is a Tokyo-based model and DJ who embodies the Yami-Kawaii (sick-cute) aesthetic. She is famous for her jet-black bob with stark white bangs, oversized cyber-lolita glasses, and, most importantly, her uncanny ability to look both innocent and intimidating.
For Covert Japan, Misa isn't just a model holding a product. She is the incarnation of The Lucky Bunny. In the campaign imagery—shot in the rain-soaked back alleys of Shinjuku's Golden Gai and abandoned pachinko parlors—Misa wears the collection’s centerpiece hoodie while holding a cracked mahogany rabbit mask.
Her gaze in the photos is direct, unsettling, and magnetic. Industry insiders suggest that Covert Japan designed the cut and drape of the women’s pieces specifically around Misa’s measurements to ensure the "second skin" fit that the collection is famous for.
This is the holy grail. It is not actually real fur (Covert Japan is cruelty-free), but a premium Sherpa fleece dyed in "Ghost White." The hood features sculpted bunny ears that maintain their shape due to internal wire structuring.
Then, there is Misa.
If the camera work sets the stage, Misa owns it. Known for her versatility and expressive presence, Misa brings a unique energy to the title role of the "Lucky Bunny." She possesses that rare ability to be simultaneously playful and deeply intense.
In this project, she isn't just a passive subject; she drives the narrative. Whether she is engaging in quiet, dialogue-free moments of reflection or the more intense scenes the studio is known for, Misa holds your attention. She embodies the "lucky" aspect of the title with a charm that feels effortless, balancing innocence with a knowing maturity that fans have come to adore.
If you are trying to cop this drop, you need to know the heat. Here is the breakdown of the core pieces from The Lucky Bunny by Covert Japan, as modeled by Misa.