EasyJet's primary font is a customized version of Cooper Black, often referred to as "EasyJet Rounded" or part of their bespoke brand family, EasyJet Sans. While the iconic logo uses a modified Cooper Black, the airline's broader brand identity, including digital and print body text, often utilizes "EasyJet Rounded Book" or "EasyJet Rounded Medium." Overview of EasyJet Rounded Book
This typeface is designed to be friendly, approachable, and highly legible. It captures the airline's "low-cost but high-spirit" vibe through soft, circular terminals and a modern sans-serif structure. 1. Core Visual Characteristics
Rounded Terminals: Unlike standard geometric sans-serifs (like Helvetica) that have sharp edges, this font features rounded ends on all strokes. This reduces visual "noise" and creates a softer, more inviting look.
Generous X-Height: The lowercase letters are relatively tall compared to the uppercase letters, which significantly improves legibility at small sizes—perfect for flight itineraries and mobile apps.
Geometric Foundations: The letters are based on near-perfect circles and straight lines, giving it a clean, organized feel that suggests efficiency.
Open Counters: The holes inside letters like 'e', 'a', and 'o' are large, preventing the font from looking "clogged" when printed in low-resolution environments. 2. Usage and Hierarchy
In the EasyJet brand guide, the "Book" weight is the workhorse of the family:
Body Copy: Used for terms and conditions, informational snippets, and descriptions on the EasyJet Website.
Subheaders: Often used in its Medium or Bold weights to create contrast, while "Book" handles the bulk of the reading material.
Mobile Interface: It is optimized for the EasyJet App, ensuring that flight details are readable even on small, bright screens. 3. Design Alternatives
If you don't have access to the proprietary EasyJet font, several similar fonts capture the same "rounded, friendly" aesthetic:
Cooper Black (Rounded): The closest relative to the original logo font.
Gotham Rounded: A premium alternative that offers a professional, modern geometric feel with rounded ends.
Varela Round: A popular, free Google Font that mimics the clean, open, and rounded look of the EasyJet brand.
Quicksand: Another free geometric sans-serif with rounded terminals that is widely used for modern, friendly web design. 4. Pairing Tips
To make the most of a font like EasyJet Rounded Book, follow these design principles:
Pair with High Contrast: Use it alongside a bold, heavy weight (like Cooper Black) for headlines to create a clear visual hierarchy.
Avoid Overcrowding: Rounded fonts need "breathable" space. Increase the line-height (leading) to keep the text from feeling too "bubbly."
Color Usage: EasyJet pairs this font with their signature vibrant orange (#FF6600) and white to maintain high energy and readability.
EasyJet is a well-known low-cost airline, and I'm assuming the blog post might be referring to their branding or typography.
After some research, I found that the font used by EasyJet is indeed a customized version of the Open Sans font family, which is a popular sans-serif font designed by Google.
However, I also found that EasyJet uses a rounded font, similar to Open Sans' rounded variant, for their brand identity. This rounded font is likely used for headings, titles, and other display purposes.
If you're interested in finding the specific blog post you mentioned, could you please provide more context or details about the article, such as:
I'll do my best to help you track down the information you're looking for!
| Medium | Application | Benefit of Rounded Book | |--------|-------------|--------------------------| | Aircraft exterior (fuselage) | Logo “easyJet” | High legibility from a distance; friendly curve softens large letters. | | Boarding passes (digital & paper) | Flight numbers, seat info | Rounded terminals prevent ink bleed at small point sizes. | | Website & app | Headings, buttons | Enhances tactile, click-friendly perception. | | In-flight magazine | Body text (select uses) | Comfortable extended reading due to even stroke weight. |
EasyJet Rounded Book is a custom typeface designed by the London-based studio Dalton Maag for the airline
While it is a core part of their branding, it has received mixed "reviews" from design enthusiasts and UX professionals: Distinct Character
: Reviewers often note the font's "friendly and inviting" appearance. A specific design critique highlights its missing crossbar in the capital "A"
, which some find to be a limiting, "English-centered" stylistic choice. Contrast with Logo
: The typeface is frequently contrasted with the heavy, retro Cooper Black EASYJET ROUNDED BOOK FONT
used in the main easyJet logo. While the logo is all lowercase, the Rounded Book font is often used in uppercase for a modern, thin, and fresh feel. UX Concerns
: Some UX designers have reviewed it as less "professional" for digital interfaces, suggesting alternatives like Chesna Grotesk VAG Rounded for better visual cohesion in mobile apps. Availability : It is an exclusive brand font and is not available for public use or purchase. to use in your own design project? What Font Does EasyJet Use? - Subframe
Cooper Black is the primary rounded font famously used by easyJet and the broader easyGroup brand to establish its distinctive, friendly identity. Font Identification and Origin The Main Font : easyJet utilizes Cooper Black
, a heavily weighted, old-style serif typeface characterized by its soft, rounded corners and "pillowy" appearance. Brand Role
: The font is a central pillar of the "easy" brand family. Its rounded nature is intentionally chosen to project a
image, aligning with easyJet’s core promise behaviors of being safe, bold, and welcoming. Technical Classification
: While Cooper Black is technically a serif font, its extreme weight and rounded terminals often group it conceptually with modern rounded sans-serifs in terms of emotional impact (friendliness and accessibility). Visual and Psychological Impact Readability
: Rounded fonts like those used by easyJet are often perceived better than squared-off ones because their contours are softer on the eyes, making them highly effective for large-scale branding and signage. Emotional Connection
: In design, rounded typefaces are specifically used to evoke feelings of approachability informality
, which helps a low-cost carrier like easyJet appear less corporate and more customer-centric. LogRocket Blog Usage in Documentation and Reports
While Cooper Black is used for branding, logos, and headers, it is rarely used for the body text of long-form informative reports due to its extreme weight. Standard professional alternatives for "easy" to read reports include: Serif Options Times New Roman
are industry standards for printed reports and academic papers. Sans-Serif Options
: For a more modern, "rounded" report feel that maintains high legibility, designers often turn to families like
, which is a geometric sans-serif specifically influenced by readability and clarity. FontBros.com against other low-cost carrier fonts , or a guide on how to pair it with a legible body font for a report? Report Font Family by Typodermic
If you're looking to identify a font or find something similar for your use:
Check Official Sources: The first step would be to visit EasyJet's official website or look at their marketing materials directly. Sometimes, brands will list their brand guidelines or provide information about their visual identity.
Font Identification Tools: Websites like WhatTheFont or Font Squirrel allow you to upload an image of the text in question, and they can help identify the font.
Google Fonts or Font Libraries: Look for fonts that are described as "rounded" and have a bookish or readable quality. Google Fonts, in particular, offers a wide variety of free fonts that might match what you're looking for.
Custom Fonts: Keep in mind that many brands, including airlines, often commission custom fonts for their branding. If that's the case with EasyJet, the font might not be readily available for public use.
Some popular rounded fonts that might serve a similar purpose include:
If you have a specific use case in mind (e.g., designing a piece of content, creating a presentation), I can offer more tailored advice on selecting an appropriate font.
The primary typeface used by EasyJet for its branding and advertising is EasyJet Rounded. While the iconic logo uses a modified version of Cooper Black, the "Rounded" family—specifically the Book weight—is the workhorse for their communications, designed to feel friendly, modern, and approachable. Guide to Using EasyJet Rounded Book 1. Understand the Brand Identity
Vibe: The font is chosen to reflect a "low-cost but high-value" mission. It is intentionally soft to appear approachable rather than corporate.
Geometry: It features highly circular, geometric shapes with soft, rounded terminals (the ends of the letters). 2. Best Use Cases
Digital Interfaces: Its clean, rounded design makes it highly legible on mobile apps and websites.
Short Copy: Use the "Book" weight for body text in brochures or newsletters. It maintains readability better than the heavier "Bold" weights in smaller sizes.
Friendly Headlines: If you want a headline that feels welcoming rather than aggressive, this rounded style is ideal. 3. Typography Best Practices
Spacing (Kerning): Because rounded fonts can sometimes look "bubbly," ensure you have enough letter spacing (tracking) to prevent the characters from bleeding into each other at small sizes.
Color Contrast: EasyJet typically pairs this font with their signature bright orange (#FF6600) and white to maintain high visibility. EasyJet's primary font is a customized version of
Hierarchy: Pair EasyJet Rounded Book for body text with Cooper Black or EasyJet Rounded Bold for headers to create a clear visual hierarchy. 4. Technical Implementation
Availability: EasyJet Rounded is a proprietary brand font. If you are looking for similar open-source alternatives to achieve this look, consider:
Varela Round: A free Google Font with a very similar friendly, geometric feel.
Quicksand: Another rounded sans-serif that captures the clean, modern aesthetic.
Comfortaa: A more stylized rounded font often used for tech and friendly branding.
easyJet | Flights & holidays ✈️ Book low-cost airline tickets
EasyJet Rounded Book is a custom, proprietary typeface used by easyJet Airline Company Limited for its corporate branding and digital interfaces. Designed by the London-based studio Dalton Maag, it was introduced as part of a 2013 brand refresh to modernize the airline's visual identity while maintaining its friendly, approachable image. Key Design Characteristics
Aesthetic: The font features soft, rounded letterforms that reflect the brand's values of simplicity and fun.
Relationship to Logo: It is designed to complement the iconic easyJet logo, which famously uses Cooper Black. While Cooper Black is used for the "easy" wordmark, EasyJet Rounded is used for headlines, body text, and the mobile app to ensure a cohesive look.
Weights: The typeface family includes four primary weights: Light, Book, Medium, and Bold.
Accessibility: It was engineered for high legibility across digital platforms, particularly on the easyJet mobile app. Brand Usage Guidelines
According to The easyGroup Brand Manual, the visual identity follows strict rules to maintain brand recognition:
Color Palette: The font is typically used in white against the signature Pantone 021c orange background or in black on white for body text.
Exclusivity: This font is exclusive to easyJet and is not available for public download or commercial purchase. Alternative Font Options
For designers seeking a similar "rounded" aesthetic for personal projects, common alternatives include:
Cooper Black: The original inspiration for the "easy" brand, known for its extra-bold, rounded serifs.
Tondo: Often cited by typography communities as a similar commercial alternative with comparable rounded terminals.
Futura: Used specifically for the ".com" suffix in the easyGroup logo and web addresses.
For detailed insights into the airline's design evolution, you can explore the Lean UX Case Study: Redesigning easyJet app or another Case Study: EasyJet App Redesign which discusses the challenges of matching this proprietary typeface. the easyGroup brand manual
EasyJet Rounded Book is a custom typeface used by the British low-cost carrier easyJet to complement its bold, iconic visual identity. While the airline is globally recognized for its vibrant orange "Getup" and the heavyweight Cooper Black logo, the "Rounded Book" variant serves as a modern, high-legibility partner for more detailed communications. Origins and Design
The font was developed as part of a branding expansion to modernize the airline's appearance while maintaining its approachable, "cheap and cheerful" personality.
Designer: The typeface was designed by Dalton Maag, a London-based studio known for creating bespoke fonts for global brands.
Expansion: In 2013, the font family was updated to include multiple weights—Light, Book, Medium, and Bold—to handle different technical needs, from mobile apps to in-flight safety cards.
Evolution: It evolved from the original Saatchi & Saatchi logo concept created in 1995, which initially leaned heavily on Cooper Black for everything from plane fuselages to telephone booking numbers. Key Characteristics
The EasyJet Rounded Book font is specifically engineered to balance friendly aesthetics with functional clarity.
Rounded Geometry: Unlike traditional sans-serif fonts with sharp corners, this typeface uses soft, rounded edges to reduce visual "intimidation" and project a sense of ease.
The "Book" Weight: The specific "Book" weight is designed for standard readability, making it ideal for body text where characters must be easily distinguishable at small sizes.
Contrast Branding: It provides a necessary contrast to the airline's logo. While the logo is always lowercase Cooper Black, the Rounded Book font is often used in uppercase or mixed case for headlines and subheadings. Usage and Availability
EasyJet maintains strict control over its typography to ensure brand consistency across its massive fleet and digital platforms. EASYJET ROUNDED BOOK FONTgolkes - Facebook The author or publication that wrote the post
EasyJet Rounded Book typically refers to a specific weight within a custom typeface family designed exclusively for the British low-cost airline . While the airline's most famous logo font is Cooper Black
, the "Rounded" family represents a more modern evolution of their brand typography. Identity and Origin Official Name EasyJet Rounded (specifically the "Book" weight). : The font was created by Dalton Maag
, a London-based type design studio known for bespoke corporate fonts. : The family was expanded and updated around
to include a wider range of weights (Light, Book, Medium, and Bold) to support their digital platforms and global marketing. Availability proprietary/exclusive font. It is not available for public purchase or licensing. Design Characteristics
The font was designed to bridge the gap between the airline's original heritage and a contemporary digital-first aesthetic: Soft Geometry
: It features rounded terminals (ends of letters) that mimic the friendly, approachable feel of the original Cooper Black logo but with the clean legibility of a modern sans-serif. Humanist Influence
: The "Book" weight is specifically optimized for body text and longer reading on mobile apps and websites. Brand Alignment
: It maintains the brand’s "no-frills" but professional ethos through simple, direct letterforms. Role in the "Easy" Brand Ecosystem Typographic hierarchy is strictly defined in the easyGroup brand manual : Always set in Cooper Black
(specifically lowercase "easy" followed by a capitalized word). Web/System Fonts : Historically, easyJet used (Book and Light weights) for body copy and headings. The Modern Shift EasyJet Rounded
has largely superseded Futura in modern touchpoints, such as the easyJet mobile app
and newer advertising campaigns, to create a more distinct and ownable visual identity. Similar Alternatives
Since the official font is restricted, designers often use these close matches for "easyJet-style" projects: VAG Rounded
: A classic geometric rounded font originally for Volkswagen.
: Cited by some designers as a potential base or similar inspiration for the custom easyJet face. Maax Rounded : A contemporary alternative with a similar humanist feel. LL Rounded
: A playful alternative that captures the airline's "cheeky" brand personality. brand guidelines for using these typefaces?
The Guide to "easyJet Rounded Book" Typography The easyJet Rounded Book font is a modern, custom typeface central to the visual identity of easyJet Airline Company Limited. Designed to convey simplicity and innovation, this bespoke font complements the airline's iconic orange-and-white branding to create a friendly, approachable image for travelers. Defining Characteristics of easyJet Rounded Book
While many people associate the "easy" brand primarily with the heavy, retro Cooper Black used in its logos, easyJet Rounded Book serves as a vital contemporary counterpart.
Custom Design: The typeface was crafted by Dalton Maag, a London-based type design studio specializing in bespoke fonts for global brands.
Geometric and Soft: Unlike the heavy serifs of the main logo, this font features clean, linear features with rounded terminals, echoing the "friendly curves" of the company's core identity.
Weights and Versatility: Updated in 2013, the font family includes four distinct weights: Light, Book, Medium, and Bold. The "Book" weight is specifically optimized for legibility in longer communication materials. The Role of Typography in easyJet Branding
The airline's typography is a strategic mix of classic and custom styles designed to be unmistakable from the runway to the boarding pass.
The Primary Wordmark: The "easyJet" logo itself uses a lowercase Cooper Black, a font designed by Oswald Bruce Cooper in 1921. Its "chubby" and playful appearance has been a staple since the airline's founding in 1995.
Transition from Futura: Historically, easyJet used Futura (specifically Futura Book and Futura Light) for body copy and web addresses. The introduction of the custom easyJet Rounded family allowed the brand to move away from these off-the-shelf fonts toward a truly exclusive look.
Visual Hierarchy: In the current brand manual, Cooper Black is reserved strictly for business names, while the custom rounded fonts handle headlines and communication to maintain a modern, fresh balance. Usage and Accessibility
Because easyJet Rounded Book is a proprietary typeface owned by easyJet Airline Company Limited, it is not available for general public download or commercial purchase. It is used exclusively across: EASYJET ROUNDED BOOK FONTgolkes - Facebook
First, let’s clear up a crucial detail: “EasyJet Rounded Book” is not a publicly available commercial font. It is a custom, proprietary typeface designed exclusively for the airline.
The name breaks down into three parts:
The font strikes a balance between the friendly, child-like softness of rounded fonts (like VAG Rounded) and the corporate cleanliness of a neo-grotesque sans-serif (like Helvetica). It exudes “budget-friendly but not cheap”—soft enough to be approachable, but structured enough to look serious.