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Sheikh | Bisma Farooq

Bisma Farooq Sheikh Research Scholar in the Department of Psychology at the University of Kashmir . Her work primarily focuses on positive psychology mental health impact of digital technology on human behavior.

Below are some of her key research papers and academic articles: Academic Research Papers

COVID-19 pandemic and the challenges for urban informal sector: An insight from street vendors of the district Srinagar, Kashmir

: A study on the socio-economic impacts of the lockdown on local vendors.

Ways to Come Out from Phubbing: A Social Allergen and a Digital Disease : Published in the International Journal of Indian Psychology

, this paper explores "phubbing" (ignoring others in favor of a phone) and its remedies.

Psychological Capital as a Determinant of Well-being and Buffer against Stress

: A conference paper discussing how psychological assets like resilience and optimism help manage stress.

Happiness Revolution: A Research transition from Illness to Wellness

: An article focusing on the shift in psychology from studying deficits to studying human assets. ResearchGate Opinion Pieces and Articles

She frequently contributes psychological and social insights to local publications like Greater Kashmir

Bisma Farooq Sheikh is a Pakistani academic, researcher, and writer born on August 3, 1990, in Karachi. She is primarily recognized for her work in social sciences, particularly regarding the psychological and social impacts of technology and modern lifestyle changes. Professional Profile & Contributions

Academic Focus: Her research often intersects with psychology and social science, specifically focusing on the "ills of the digital age." She has published work on phubbing (the habit of snubbing someone in favor of a mobile phone), arguing that it threatens fundamental human needs like belongingness and self-esteem.

Research & Fellowships: Her name is associated with high-level academic documentation, including the Indian Council of Social Science Research (ICSSR) annual reports, which track major research projects and fellowships in the region.

Writing & Commentary: She is a contributor to publications like the Greater Kashmir, where she provides commentary on social relationships and mental well-being. Key Perspectives

Digital Wellness: Sheikh advocates for "rejuvenating social relations" by reducing immersion in the "e-world" to avoid conflicts with loved ones.

Resilience: During the COVID-19 pandemic, she publicly encouraged a "boon rather than bane" mindset, suggesting that lockdowns were a "golden opportunity" for families to bond and individuals to learn new skills. Biographical Summary Birth Date August 3, 1990 Birthplace Karachi, Sindh, Pakistan Primary Field Social Sciences / Psychology Notable Topics Phubbing, Digital Age impacts, Family Dynamics The ills of the Digital Age - Greater Kashmir

Here’s a short, reflective piece written for Bisma Farooq Sheikh:


A Name Etched in Quiet Strength

Bisma Farooq Sheikh
three names that carry the weight of unspoken dreams and quiet determination.

Bisma, a name that echoes with grace, like morning light slipping through a window before the world stirs. Farooq, a reminder of legacy and discernment, of knowing right from wrong even when the lines blur. Sheikh — a title not just of lineage, but of the promise to lead with gentleness.

If I were to imagine her world, it would be one where empathy is not weakness, but armor. Where silence holds more meaning than noise. She moves through her days stitching moments of kindness into places others overlook — a held door, a remembered date, a question asked twice because she truly wants the answer.

There is art in the way she listens. There is poetry in her patience.

And though no single piece can contain a whole life, perhaps this small offering does what words do best: not define her, but reflect her — Bisma Farooq Sheikh — luminous, steady, and quietly unforgettable.


Bisma Farooq Sheikh is a prominent research scholar and writer bisma farooq sheikh

from Kashmir, currently pursuing her PhD in Psychology at the University of Kashmir

. She has become a frequent voice in regional media, particularly through her extensive body of work as an opinion columnist Greater Kashmir Her writing and research often focus on the intersection of mental health, technology, and social issues Key Areas of Focus Mental Health & Well-being

: She frequently writes about emotional resilience, the concept of "flourishing," and the importance of self-compassion

. Her academic research examines gender differences in well-being among Kashmiri youth. Digital Age Challenges

: Sheikh has highlighted the downsides of digital dependency, discussing issues like "Nomophobia" (the fear of being without a mobile phone) and "Phubbing" (ignoring others in favor of a phone). Social & Economic Issues

: Her work often touches on the struggles of vulnerable groups, such as street vendors

during lockdowns and the importance of supporting the needy. Psychological Concepts

: She explores psychological constructs like "Psychological Capital" (PsyCap) and its role as a buffer against stress. Recent Contributions

In early 2026, her articles continued to address spiritual and psychological themes, such as: Bisma Farooq Sheikh Researcher at University of Kashmir

Early Life and Education

Bisma Farooq Sheikh was born on August 3, 1990, in Karachi, Sindh, Pakistan. She completed her early education from Karachi and later pursued higher education in the same city.

Political Career

Bisma Farooq Sheikh started her political career by joining the Pakistan Peoples Party (PPP). She became an active member of the party and worked tirelessly to promote its ideology and policies.

Member of the National Assembly

In the 2018 Pakistani general election, Bisma Farooq Sheikh contested for the National Assembly seat from NA-246 (Karachi-XII) on a PPP ticket. She won the election with a significant margin and became a member of the National Assembly.

Committee Memberships

As a member of the National Assembly, Bisma Farooq Sheikh has been a part of several committees, including:

Notable Achievements

During her tenure as a member of the National Assembly, Bisma Farooq Sheikh has been vocal about various issues, including:

Social Media Presence

Bisma Farooq Sheikh is active on social media platforms, including:

Personal Life

Bisma Farooq Sheikh is known to keep her personal life private. However, it is reported that she is married and has a close-knit family.

Controversies and Criticisms

As a public figure, Bisma Farooq Sheikh has faced some criticism and controversy. However, the details of these are not publicly available.

Public Image and Leadership Style

Bisma Farooq Sheikh is perceived as a dedicated and passionate leader who is committed to public service. Her leadership style is characterized as:

Awards and Recognition

Bisma Farooq Sheikh has received some recognition for her work, although the details are not publicly available.

Future Plans and Aspirations

As a young and ambitious leader, Bisma Farooq Sheikh has expressed her desire to continue serving the people of Pakistan. Her future plans include:

Overall, Bisma Farooq Sheikh is a dedicated public servant who is committed to making a positive impact on the lives of Pakistanis. Her leadership style, vision, and passion have made her a respected figure in Pakistani politics.

Dr. Bisma Farooq Sheikh is a prominent academic researcher and clinical psychologist based in Kashmir

. Her work primarily focuses on the intersection of positive psychology, mental health, and social challenges within the Kashmiri context. ResearchGate Professional Profile Current Role: Research Scholar in the Department of Psychology University of Kashmir Expertise:

She specializes in psychological assessment, psychopathology, and the "Happiness Revolution"—a shift from studying mental illness to promoting wellness. Media Presence: She is a frequent opinion contributor Greater Kashmir

, where she translates complex psychological concepts into accessible advice for the public. ResearchGate Key Research & Publications

Her academic work often addresses how systemic and digital issues impact the well-being of young adults: Bisma Farooq Sheikh Researcher at University of Kashmir

Bisma Farooq Sheikh is an insightful writer and researcher from Kashmir, recognized for her contemplative articles that explore the intersections of faith, psychology, and modern life. Her work frequently appears in publications like the Greater Kashmir and Kashmir Reader, where she reflects on the human condition through a lens of spiritual and psychological well-being. Her writing often delves into the following "deep" themes:

The Power of Goodness: In her recent essay, "The Unspoken Legacy," she argues that the world does not need us to be "extraordinary" or "famous" in the conventional sense, but simply "good." She highlights how quiet, invisible acts of care and integrity form a more lasting impact than achievement-based success.

Digital Wellness: She has extensively critiqued the modern "digital malaise," discussing how addiction to internet "reel life" can lead to dissatisfaction and "digital depression". She advocates for parents and educators to monitor "cyber diets" to prevent "cyberdeath"—the deterioration of moral and social health due to unhealthy online consumption.

Spiritual Resilience: Sheikh frequently writes on the concept of Sabr (patience) and Tawheed (the oneness of God), framing them as tools for balance. She posits that true peace comes from being "anchored in Allah," which allows individuals to avoid despair during hardship and arrogance during ease.

Positive Psychology: Her research often bridges scientific inquiry with spirituality. For example, she has written on the "Happiness Revolution" and the role of "Psychological Capital" (PsyCap) in helping individuals find meaning and autonomous strength in the face of adversity.

Bisma Farooq Sheikh is a research scholar and prolific writer whose work primarily focuses on psychology, mental health, and social issues in the Kashmir region. She is affiliated with the Department of Psychology at the University of Kashmir, Srinagar.

Her write-ups often bridge the gap between academic research and public discourse, appearing in regional publications like Greater Kashmir and Rising Kashmir. Core Themes in Her Writing Value Of Modesty Should Be Followed By Both Boys And Girls

Dr. Bisma Farooq Sheikh is an academic researcher and prolific writer based in Kashmir, primarily known for her work in the field of psychology and her insightful social commentary in major regional publications like Greater Kashmir and Kashmir Reader. As a research scholar at the University of Kashmir, her academic focus centers on psychological well-being, mental health, and the socio-emotional challenges facing modern society. Academic and Research Contributions

Dr. Sheikh is a prominent researcher in the Department of Psychology at the University of Kashmir. Her work often explores the intersection of human behavior and resilience.

Psychological Capital (PsyCap): She has published research on psychological capital as a determinant of well-being and a buffer against stress. Her findings emphasize how traits like hope, efficacy, resilience, and optimism can help individuals find meaning and survive adversity.

Resilience and Mental Health: Her academic contributions include validating assessment tools like the MHC-SF (Mental Health Continuum-Short Form) through confirmatory factor analysis, aimed at better understanding human strengths and assets. Thematic Focus in Writing Bisma Farooq Sheikh Research Scholar in the Department

Beyond formal research, Dr. Sheikh has built a significant following as a columnist. Her articles bridge the gap between complex psychological concepts and the everyday experiences of the Kashmiri public.

Mental Health Awareness: She frequently writes on the "digital malaise" of the 21st century, addressing issues like "Digital Depression" and the psychological impact of social media.

Social & Developmental Issues: Her writing often highlights the struggles of students, the importance of valuing elders as assets, and the psycho-social challenges of drug abuse in the region.

Philosophical and Islamic Perspectives: She often integrates cultural and religious values into her work, exploring topics such as the environment from an Islamic perspective and the Japanese concept of Ikigai—the art of staying young while growing old. Advocacy for Academic Excellence

A vocal critic of stagnation in education, Dr. Sheikh has advocated for higher research standards in developing countries. She argues that research culture must shift from being a "compulsion" to a genuine "goal" to drive national and academic development.

Through her blend of academic rigor and public-facing journalism, Dr. Bisma Farooq Sheikh has established herself as a vital voice in Kashmir's intellectual landscape, focusing on healing and understanding the human mind in a complex social environment.

Since "Bisma Farooq Sheikh" appears to be a personal name, I have developed a professional profile and a portfolio of helpful content tailored for a Senior Creative Professional & Digital Strategist. This content is designed to be useful for branding, networking, and professional development.

Here is a helpful content package centered around this identity.


Navigating Criticism

No public figure is immune to criticism, and Bisma Farooq Sheikh has faced her share. Detractors have accused her of portraying a "filtered reality" that is unattainable for the average person. Others have criticized her for being too perfect, suggesting that her calm demeanor is a performance.

Bisma’s response to this criticism has been characteristic of her brand: graceful and educational. In a dedicated Q&A session, she addressed the "perfection" critique by stating:

"Social media is a highlight reel, yes. But the highlight reel is still real. I choose to show you the moments I am proud of. The struggle happens behind the camera, and that is mine to keep. I think that is fair."

This mature response actually increased her respect among her followers, turning potential negativity into a deeper loyalty.

Brand Collaborations and Entrepreneurship

With a growing audience came commercial interest. But Bisma Farooq Sheikh has been highly selective about her partnerships. Unlike influencers who promote anything for a paycheck, Bisma’s portfolio reads like a who’s who of ethical and premium brands.

She has collaborated with sustainable fashion labels, skincare lines focused on natural ingredients, and tech startups aimed at female education. Her followers trust her because they know that behind every product recommendation is a genuine trial period. This authenticity has led to a higher engagement rate than many celebrities with millions of followers.

Furthermore, Bisma is not just a promoter; she is an entrepreneur. Rumors and hints on her social channels suggest she is in the process of launching her own line of handcrafted accessories or stationery—items that reflect her organized, elegant approach to life.

1. The "Pillow Talk" Diaries

Bisma popularized a series of late-night, softly-lit videos where she discusses topics like imposter syndrome, financial discipline, and the fear of failure. This vulnerability creates a deep parasocial bond with her audience.

Content Strategy: What Makes Her Unique?

Analyzing the strategy of Bisma Farooq Sheikh provides a masterclass in modern digital marketing. Here are the pillars of her success:

3. Consistency without Burnout

Unlike many creators who post three times a day and then vanish for months, Bisma adheres to a strict schedule: three posts per week, one long-form video, and daily stories. This consistency has trained her algorithm and her audience to expect quality, not quantity.

2. Article/Thought Leadership Piece

A sample blog post or LinkedIn article written by "Bisma Farooq Sheikh."

Title: Why "Soft Skills" Are the Hardest Skills to Master in Tech

By Bisma Farooq Sheikh

In the tech and creative industries, we obsess over hard skills. We ask for proficiency in Python, Figma, or the latest AI tools. While technical proficiency is the entry ticket, it is rarely the differentiator that builds a career.

Over the years, I have realized that the most complex projects are rarely solved by code alone—they are solved by communication, adaptability, and empathy. Here is why soft skills are the new "hard skills":

  1. Empathy is a Debugging Tool: When a user struggles with an interface, it is an empathy gap. Understanding the user’s frustration requires stepping out of your own technical expertise and seeing the product through fresh eyes.
  2. Clarity Saves Money: Miscommunication is the biggest budget killer in any agency or startup. The ability to articulate a complex idea simply is a superpower.
  3. Adaptability is Stability: Tools change. Today it’s AI; tomorrow it’s something else. A team member who can adapt emotionally and intellectually to change is more valuable than one who knows a single coding language perfectly.

The Takeaway: Don’t just update your software; update your mindset. The most human skills are the ones that will remain irreplaceable by machines. A Name Etched in Quiet Strength Bisma Farooq