2021 was a year of "The Great Rebound" for entertainment. As the world navigated the second year of the pandemic, the industry shifted gears—streaming hit its peak while theaters and live events staged a dramatic, record-breaking return
Entertainment & media revenues rebounding strongly from ... - PwC
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How did music consumption change in 2021? Simple: TikTok became the A&R department. The viral nature of 2021 entertainment content and popular media meant songs were no longer written for radio bridges; they were written for dance challenges and transitions. bangpodcast220111leanalovingsxxx1080ph 2021
The big story? Catalog music (songs over 18 months old) accounted for over 70% of music streams by late 2021, driven almost entirely by viral resurrections on TikTok (e.g., Fleetwood Mac’s "Dreams" saw a 1,200% spike after a skateboarding video).
2021 entertainment content and popular media will be remembered as the year the industry stopped pretending things would "go back to normal." Normal never arrived. Instead, we got a chaotic, thrilling, exhausting firehose of content: Korean survival thrillers, Marvel multiverses, TikTok anthems, and limited series that broke our hearts.
For consumers, 2021 proved that great stories will find you—whether on a phone, a laptop, a cinema screen, or a Game Boy-colored OLED TV. For the industry, the lesson was clear: adapt to the algorithm, or become a relic. 2021 was a year of "The Great Rebound" for entertainment
What defined your 2021 media consumption? Was it the Squid Game craze? No Way Home’s opening night? Or discovering Arcane at 2 AM on a Tuesday? One thing is certain: we’ve never consumed more, and we’ve never been pickier about what deserves our attention. Here’s to the next revolution.
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2021 was a unique "transitional" year. It was the first full year where content produced during the pandemic (with masks, social distancing, and hybrid sets) was released, yet it also marked the beginning of the "Great Reopening" with blockbusters returning to theaters. The landscape was defined by four major pillars: the dominance of nostalgia, the rise of "event" television, the explosion of global content (especially K-dramas), and the streaming wars reaching peak saturation.
No analysis of 2021 entertainment content and popular media is complete without acknowledging the Squid Game effect. Released on September 17, 2021, Netflix’s Korean survival drama didn't just become a hit; it became a civilization-level event.
Beyond Squid Game, Hellbound (November 2021) and My Name (October 2021) solidified Korea as the most reliable engine of genre-defining popular media outside the United States.